Women.com featured Bala in a story exploring what happened to the brand after its appearance on Shark Tank. Founders Natalie Holloway and Max Kislevitz originally introduced Bala Bangles as stylish weighted wrist and ankle bracelets designed to make workouts more functional and design-forward.
The article recounts the company’s successful pitch on Season 11 of Shark Tank, where the founders secured a $900,000 investment from Mark Cuban and Maria Sharapova. The exposure helped accelerate the brand’s growth and expand Bala’s presence in major retailers and fitness studios.
Following the show, demand for Bala products surged as at-home workouts became more popular. The company expanded its product lineup beyond Bala Bangles to include additional fitness accessories and workout equipment, while continuing to innovate within the wearable resistance category.
The article also highlights Bala’s broader growth, including new product launches, fitness content through Balacize workout classes, and expansion into apparel and retail experiences.
Read the full article → Here’s What Went Down With Bala Bangles After Shark Tank
