We started Bala on a napkin in 2018, when we sketched out ideas for what would eventually become Bala Bangles. Like you, we'd grown tired of an ultra-serious, exclusionary fitness industry – a sea of lookalike brands running the same playbook; one defined by unreasonable expectations and the heartache of falling short.
For two years, we shipped each and every order by hand. On the wall of our detached garage, we spelled out the words:
At Bala, we believe form and function should coexist. That fashion and fitness go hand-in-hand. That design alone can inspire movement.
We’re here to take the work out of working out. To empower everyone to move; through creativity and self-expression.
Our product assortment includes known accessories in fresh color pairings and never-before-seen equipment that fly in the face of common fitness tropes.
Play is here to stay.
Natalie + Max
Wife + Husband