At Bala, we believe beautiful, functional fitness equipment will change the way you move. Because we understand that your life includes exercise but is not exclusively defined by it.
Play is here to stay.

We started Bala on a napkin in 2018, when we sketched out ideas for what would eventually become Bala Bangles. Like you, we'd grown tired of an ultra-serious, exclusionary fitness industry – a sea of lookalike brands running the same playbook; one defined by unreasonable expectations and the heartache of falling short.

For two years, we shipped each and every order by hand. On the wall of our detached garage, we spelled out the words:

Good Things Come To Those Who Sweat.

Our Values

01. Playful
Once upon a time, play was all we knew. But – suddenly, without warning – movement changed. Why so serious? Bala is a movement company here to reclaim fitness. To make it feel like playtime.
02. Design-led
Bala products are simple by design. After all, who says fitness products need to be connected to be effective? Leave them out in your living room and use them more frequently as a result.
03. Inclusive
Are you a hardbody? That’s neat. Bala is not reserved for the ultra-fit, the ultra-young, the ultra-anything. Bala is for you, whoever you are.
04. Boundaryless
Free yourself from the confines of the gym. Fitness products shouldn’t come with a plug. Work out anytime, anywhere and anyway you damn well please.

At Bala, we believe form and function should coexist. That fashion and fitness go hand-in-hand. That design alone can inspire movement.

We’re here to take the work out of working out. To empower everyone to move; through creativity and self-expression.

Our product assortment includes known accessories in fresh color pairings and never-before-seen equipment that fly in the face of common fitness tropes.

Play is here to stay.


Natalie + Max
Wife + Husband
Founders, Bala

Thanks for being a part of our journey . Take a look around  , share your thoughts and get ready to Balacize !

Interested in working with us? We’re hiring!
@BALA
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