About Us
How It Started
We started Bala on a napkin in 2017, when we sketched out ideas for what would eventually become Bala Bangles. We'd grown tired of an ultra-serious fitness industry, a sea of lookalike brands running the same playbook.
For two years, we shipped each and every order by hand. On the wall of our detached garage, we spelled out the words: Good Things Come To Those Who Sweat.
How It's Going
At Bala, we believe form and function should coexist. That working out doesn't have to feel like work.
Our product assortment includes known accessories in fresh color pairings and never-before-seen equipment that fly in the face of common fitness tropes.
Stay Tuned
We're so appreciative in your interest in Bala. We're only just getting started.
Natalie + Max
Wife + Husband
Founders, Bala
Our Values
Playful 01
Bala is a movement company here to reclaim fitness. To make it feel like playtime.
Design Led 02
Bala products are simple by design. Leave them out in your living room and use them more frequently as a result.
Inclusive 03
Bala is not reserved for the ultra-fit, the ultra-young, the ultra-anything. Bala is for you, whoever you are.
boundaryless 04
Work out anytime, anywhere and anyway you please.
